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Reframing art history | Pamela Joyner | TEDxJohannesburgSalon

Pamela Joyner and her husband Fred Giuffrida are on a mission to find and tell the stories of artists of African American descent whose contribution to the development of their craft has been overlooked by history.

Together with husband Fred Giuffrida, Pamela has amassed what is arguably the world’s leading collection of fine art by African and African Diasporan artists. Hundreds of works, spanning four generations, hang in their residences in San Francisco, Sonoma and New York. A former money manager and founding partner of Avid Partners LLC, a strategic marketing consulting firm, she holds a B.A from Dartmouth College, an M.B.A. from Harvard University and an MA Honorary Degree from Dartmouth College.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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