African Owned Restaurants
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Chef Paul Friedman dishes out love and laughs in the flavor of South African cuisine at Peli Peli


| LAS VEGAS | Media Showcase | Interview with celebrity guest Paul Friedman for THE STRIP LIVE celebrity talk show | Director’s cut | Join new media producers and celebrity positioning specialists Maria Ngo and Ray DuGray as they hangout and showcase Paul Friedman (executive chef and founder of Peli Peli restaurant) on location at the Ken and Kerri Courtright’s Digital Footprint event

In this interview, Paul Friedman discusses his passion for cooking and his love for the restaurant industry. Don’t miss what he has in store next for South African cuisine lovers.

To watch more interviews showcasing success stories from top celebrities entrepreneurs, and industry experts live from Las Vegas, visit


Paul Friedman is the Master Chef of Peli Peli. Chef Paul has had over 35 years of experience in the restaurant industry, having owned and operated successful restaurant concepts in South Africa and Germany, as well as being the creator of Paul’s Pizza Shop, a nationally-recognized pizza concept in North Houston. Executive Chef Paul Friedman has utilized the Peli Peli spice in an innovative, unique way by infusing it with with fruitssuch as Guava, passion fruit, papaya and mango to create an explosion of flavor rather than something that is hot & spicy. The result is a myriad of marinades, seasonings and sauces that bring out the best flavors in steak, chicken and seafood and create a tingling sensation for your taste buds.


How do we describe Peli Peli? In one word, FLAVOR! Peli Peli (also known as Piri Piri or Peri Peri), which means Bird’s-Eye Chili, is a spice that was discovered by the Portuguese in the 15th Century on the plains of Southern Africa. The spice rapidly became popular when used to prepare sauces and marinades for chicken and seafood cuisine. Peli Peli’s cuisine, known as South African Fusion, features authentic South African delicacies along with American steak, chicken and seafood favorites that are prepared in Chef Paul Friedman’s South African style. This style includes marinades, seasonings and spices used in South African cuisine with Dutch, Portuguese and Asian influences. In addition to this amazing blend of innovative cuisine, guests entering Peli Peli will embark on a journey that will capture their heart, soul and belly and enjoy a culinary experience that they have never had before.

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