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Heavy Chef: Online Retail In South Africa 2018


On October 31st 2018, at Workshop17 in Sandton, Johannesburg, Heavy Chef hosted three world-class speakers in order to unpack the state of eCommerce in South Africa. First up, Brad Elliott, founder of digital agency Platinum Seed, gave a short presentation on global and African trends that were impacting the world of retail. Then, legendary research Arthur Goldstuck, CEO of World Wide Worx, presented the findings of the largest ever Online Retail Survey conducted in Africa. Then, finally, the erudite and wise Ms. Ailyssa Khan Pretorius, GM of Uber Eats, unpacked how mobile transactional behaviour was forcing shifts in strategy. This combined video provides a succinct, yet in-depth view to the burgeoning segment of online buying in the soutnernmost and most prosperous country on the African continent.

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p.s. This video was filmed, edited and produced by the whizkids over at Justin Sandmann Productions. If you need a kickass event video, corporate movie or low-budget advert created, look no further than Justin and his geniuses (geniui?) – contact them at

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