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Selling Books from Your Author Website, With Sacha Black and Orna Ross


In this month’s Fiction & Nonfiction Self-Publishing Salon, Sacha Black and Orna Ross outline the advantages and downsides of selling books directly to readers from your own author website and consider the implications for exclusivity with platforms like KDP Select. 

You’ll learn:

The tools you need
How to cope with global taxes
How to add other products and services, in addition to your books
How to combine direct selling with selling on other platforms
Best practices for direct selling

If you want to develop an independent sales method that gives you more money and a closer connection to your readers, this salon’s for you.

Our fiction and nonfiction salon is brought to you by sponsor Izzard Ink.

Find more author advice, tips and tools at our Self-publishing Author Advice Center:  with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at 

About the Hosts

Sacha Black is a bestselling and competition-winning author. She writes the popular YA Fantasy Eden East novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website Writers Helping Writers. She is also a developmental editor, wife and mum.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website:

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